Privacy policy

PRIVACY POLICY

Last Updated: September 2026

At Edward Brooks, we respect your privacy and are committed to protecting the personal information you share with us while shopping through our website.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices available to you when you visit or make a purchase from our website.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

1. INFORMATION WE COLLECT

When you visit our website, create an account, place an order, contact us, or interact with our services, we may collect certain information necessary to provide our services.

A. Personal Information

Depending on how you interact with us, we may collect:

  • Full name
  • Mobile number
  • Email address
  • Billing address
  • Shipping/delivery address
  • Postal/PIN code
  • Order details
  • Product and size preferences
  • Information you provide when contacting customer support
  • Any other information you voluntarily provide to us

We only request information that is reasonably necessary for the relevant purpose.

2. PAYMENT INFORMATION

When you make a payment on our website, your payment may be processed through third-party payment gateways or payment service providers.

Depending on the payment method, you may provide information such as:

  • Credit/debit card details
  • UPI details
  • Net banking details
  • Wallet/payment information

Edward Brooks does not intentionally store your complete credit/debit card or banking credentials on our own servers.

Payment information is handled by the relevant payment service provider according to its own privacy and security practices.

3. INFORMATION COLLECTED AUTOMATICALLY

When you browse our website, certain technical information may be collected automatically.

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Approximate location derived from technical information
  • Pages visited
  • Products viewed
  • Referring website
  • Time spent on pages
  • Website interaction information
  • Cookies and similar technologies

This information helps us understand how visitors use our website and allows us to improve the shopping experience.

4. HOW WE USE YOUR INFORMATION

We may use your personal information for the following purposes:

Order Processing

To:

  • Process and confirm your orders
  • Verify order information
  • Arrange payment processing
  • Pack and dispatch your products
  • Coordinate delivery
  • Provide order updates
  • Handle cancellations, returns, exchanges and refunds

Customer Support

We may use your information to:

  • Respond to your questions
  • Resolve complaints
  • Assist with orders
  • Process return or exchange requests
  • Provide after-sales support

Website Improvement

We may use technical and usage information to:

  • Improve website functionality
  • Understand customer behaviour
  • Improve product presentation
  • Identify technical issues
  • Improve website performance
  • Develop better products and services

Security & Fraud Prevention

Your information may be used to:

  • Detect suspicious transactions
  • Prevent fraudulent activity
  • Protect our website
  • Verify orders
  • Investigate security incidents
  • Protect customers and our business

Marketing & Communication

Where permitted and where you have provided the necessary consent or otherwise allowed by applicable law, we may use your contact information to send:

  • Promotional offers
  • New product announcements
  • Sale information
  • Brand updates
  • Shopping-related communications

You can opt out of promotional communications at any time.

5. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies.

Cookies are small data files stored on your device that help websites remember information and understand how visitors interact with the website.

We may use cookies for purposes such as:

  • Keeping products in your shopping cart
  • Maintaining your session
  • Remembering preferences
  • Improving website functionality
  • Understanding website traffic
  • Measuring advertising performance
  • Providing relevant marketing
  • Preventing fraud and improving security

Some cookies may be placed by third-party service providers that help us operate our website or advertising campaigns.

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect some website functionality.

6. THIRD-PARTY SERVICE PROVIDERS

To operate our online store, we may use third-party service providers.

These may include providers for:

  • Website hosting and ecommerce infrastructure
  • Payment processing
  • Shipping and logistics
  • Analytics
  • Customer support
  • Email and SMS communication
  • Marketing and advertising
  • Fraud prevention
  • Website performance and security

These service providers may process information on our behalf to provide the services required for operating our business.

We do not authorize service providers to use your personal information for purposes unrelated to the services they provide to us, except where otherwise permitted by law.

7. SHOPIFY

Our online store is powered by Shopify, which provides the ecommerce infrastructure that allows us to sell our products online.

Shopify and its service providers may process certain information as necessary to provide ecommerce, payment, security, analytics and related services.

For information about how Shopify handles personal data, please refer to Shopify's applicable privacy documentation.

8. SHIPPING & DELIVERY PARTNERS

To deliver your order, we may share relevant information with shipping and logistics partners.

This may include:

  • Customer name
  • Mobile number
  • Delivery address
  • PIN code
  • Order information

This information is shared only to the extent reasonably necessary to complete delivery and provide related services.

9. PAYMENT SERVICE PROVIDERS

When you choose an online payment method, relevant transaction information may be processed by the payment gateway or payment service provider.

We may receive information such as:

  • Payment status
  • Transaction reference
  • Payment method
  • Order/payment confirmation

We generally do not need access to or store your complete payment credentials.

10. MARKETING & ADVERTISING

We may use third-party advertising and marketing platforms to promote Edward Brooks.

These platforms may use cookies, pixels or similar technologies to:

  • Measure advertising performance
  • Understand website visits
  • Build relevant advertising audiences
  • Show advertisements based on interactions with our website
  • Measure conversions

Depending on the tools we use, these may include platforms such as Meta, Google or other advertising providers.

These third parties may process information according to their own privacy policies.

11. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information as a standalone product.

However, we may share relevant information with trusted third parties where necessary to operate our business.

These may include:

  • Payment processors
  • Shipping and logistics companies
  • Ecommerce and hosting providers
  • Customer support providers
  • Marketing and advertising providers
  • Analytics providers
  • Fraud prevention and security providers
  • Professional advisers
  • Government authorities or law enforcement agencies where legally required

We aim to share only the information reasonably necessary for the relevant purpose.

12. LEGAL REQUIREMENTS

We may disclose or process personal information where we reasonably believe it is necessary to:

  • Comply with applicable laws
  • Respond to lawful government requests
  • Comply with court orders
  • Prevent fraud or illegal activity
  • Protect our rights or property
  • Protect the safety of customers or others
  • Investigate security incidents

13. DATA SECURITY

We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure or loss.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Therefore, while we take reasonable steps to protect your information, we cannot guarantee absolute security of information transmitted through the internet.

14. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Processing orders
  • Providing customer support
  • Handling returns and refunds
  • Maintaining business and transaction records
  • Complying with legal and regulatory obligations
  • Resolving disputes
  • Preventing fraud
  • Enforcing our agreements

When information is no longer reasonably required, we may delete, anonymize or otherwise dispose of it in accordance with applicable requirements.

15. YOUR PRIVACY RIGHTS

Depending on applicable law, you may have rights regarding your personal information.

These may include the ability to:

  • Request information about the personal data we process
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information where applicable
  • Withdraw consent where processing is based on consent
  • Request assistance regarding your personal information
  • Raise a grievance regarding the processing of your personal information

The Digital Personal Data Protection Act provides individuals with rights relating to access information about personal data, correction/erasure in applicable circumstances, grievance redressal and consent withdrawal.

Requests will be handled in accordance with applicable law and subject to legitimate legal or business requirements.

16. WITHDRAWING CONSENT

Where we process your personal information based on your consent, you may withdraw that consent.

You may contact us using the details provided below to request withdrawal.

Please note that withdrawing consent does not necessarily affect processing that was already carried out lawfully before the withdrawal.

Also, certain information may need to be retained where required for legal, accounting, security, fraud-prevention or other legitimate purposes.

17. MARKETING COMMUNICATIONS

If you receive promotional emails, SMS messages or WhatsApp communications from Edward Brooks, you may choose to stop receiving promotional communications.

You can:

  • Use the unsubscribe option included in promotional emails, where available
  • Follow the opt-out instructions provided in messages
  • Contact our customer support team

Please note that even if you opt out of promotional communications, we may still send essential transactional communications relating to your orders, payments, deliveries, returns or account.

18. CHILDREN'S PRIVACY

Our website is intended for general consumers and is not specifically directed toward children.

We do not knowingly request or intentionally collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review and take appropriate action.

19. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, social media platforms or other external services.

If you click on such links, you may be redirected to websites that are not controlled by Edward Brooks.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

20. SOCIAL MEDIA

Edward Brooks may maintain accounts or profiles on social media platforms.

If you interact with us through social media, the relevant platform may collect and process information according to its own privacy policy and terms.

We do not control how third-party social media platforms process information collected through their services.

21. INTERNATIONAL DATA PROCESSING

Some of our service providers may process or store information outside India.

Where personal information is transferred or processed outside India, we will take appropriate steps as required under applicable law.

22. DATA BREACHES & SECURITY INCIDENTS

If we become aware of a personal data security incident that requires notification under applicable law, we will take appropriate steps to investigate, contain and address the incident and provide notifications where legally required.

23. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.

Changes may be made to reflect:

  • Changes in our business practices
  • Changes in technology
  • Changes in our services
  • Changes in applicable laws or regulations
  • Changes in third-party services

When we update this policy, we will revise the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

24. CONTACT US

If you have any questions, concerns, requests or complaints regarding this Privacy Policy or the way we process personal information, you can contact us at:

Brand: Edward Brooks
Website: edwardbrooks.com
Email: edwardbrooks.support@gmail.com
Business Address: Edward Brooks
No. 24, 2nd Floor, MG Road
Ashok Nagar, Bengaluru, Karnataka – 560025
India

Privacy / Grievance Contact

Response: We will review and respond to privacy-related requests in accordance with applicable law.

25. YOUR ACCEPTANCE

By using our website and voluntarily providing your personal information, you acknowledge that you have read and understood this Privacy Policy.

Where applicable, we will obtain consent or rely on another lawful basis before processing personal data, consistent with applicable law. The DPDP framework specifically requires processing to have a lawful purpose and provides for notice around the personal data and purpose of processing.

Edward Brooks

Love Of Itly. Made In India